Third Release Zindagi Kitni Haseen Hay is not doing much promotional events but that film already has got a big plus and that plus is enough to stand against two biggies at ticket window.. It will be interesting to see if this musical hit will effect only metros or small circuits also.. If it created effect at masses also then film has quite a chance at boxoffice..
Right now film is not as big as Janaan or Actor In Law but musical plus will boost it and how much can only be known on actual day! Film's promotional activities are slow yet effective, it seems team is pushing their music as much as they can and with 9 days to go for the release they can still take it further ahead..
So all three releases right now are looking well set with their pluses.. Janaan has ARY Films which do amazing marketing and they are doing it extremely well!! Actor In Law has big cast and they have exploited masses well where cast create good effect.. Zindagi Kitni Haseen Hay has hit music and they are promoting it effectively at social media! It will be an interesting clash to see this Eid!!