Note:- Box office numbers are tracked & reported exclusively by trade team of Boxofficedetail in Pakistan. Numbers provided here are unofficial estimates.
On 108th birthday of late Saadat Hasan Manto we would like to take a moment and discuss about the success of Sarmad Khoosat’s Manto which released way back in 2015. Manto was the film directorial debut of Sarmad Khoosat and he starred as Saadat Hasan Manto himself.
The film released on 11th September, 2015 just two week prior to Eid ul Azha. The film released in pre-Eid season which is a very dull season at the box office. However, the film still managed to emerge a hit at box office. The film was targeting niche audiences and opened with a weekend of PKR 8 million and from there it went onto end its run in the access of PKR 50 million.
Manto is one of those rare films which recorded a better second week compared to the first one. The film had recorded opening week little shy of PKR 16 million and then second week saw a pick of around 12% and concluded with numbers little over PKR 17.5 million. The pick came despite the pre Eid season became more vibrant in second week.
Third week onward film saw many major films hitting the cinemas every week and it was playing at mere 1-2 shows at premium multiplexes only yet film managed to rake in around PKR 17 million from third week onward.
After the success of Manto, Sarmad Khoosat is directing two more movies i.e. Zindagi Tamasha and Kamli. Keep an eye out on this space for more box office information about Pakistan.