Prem Ratan Dhan Payo has performed extremely below the expectations as film has seen an average occupancies of mere 20-25% at All Pakistan level over the Weekend.. Film had huge 400+ shows as new release Mackingjay Part 2 had not created much buzz in the circuit but yet film hardly crossed 1cr mark over the Week and is now looking set to end it’s run even below 10cr mark which was looking obvious before release due to name of Salman Khan attached to it..
From trade to distribution every one is disappointed from the film’s numbers as it had good release period with no real competitor but yet film couldn’t get advantage.. Film couldn’t reach 85% occupancy even for a single day since it’s release which is something that has never happened for Salman film in Pakistan earlier even Jai Ho had better occupnacies than this one over the Opening Weekend..
Film was released under the banner of IMGC and should have overtaken 10cr of Karachi Se Lahore to become highest grosser or the banner but it seems tough now and Karachi Se Lahore will remain their highest grosser unless Tamasha or Star Wars surprise all with whooping response..
Below is film’s estimated breakdown in the territory..
Week One (revised).. 6.25cr
2nd Weekend.. 1.1cr
Film is finding it tough to even reach Jai Ho’s lifetime numbers which is kind of dull outcome from the film.. It is looking to end up with 4th biggest grosser of Salman Khan till date after Bajrangi Bhaijaan, KICK and Jai Ho..