Industry News

Ban Lifted But Release Of Upcoming Hindi Films Still Uncertain

Pakistan Exhibitors Association lifted self imposed ban from Hindi films as they are set to show Indian films on their big screens from Monday. But the big question is will the new films make their way to the big screens. As a start cinemas are looking to show already released films on their screens as the NOC of upcoming films are still not given by government yet which puts release of much anticipated Dangal in a risk.. Dangal is bought by Geo Films in Pakistan and the distribution house is doing their best to make release possible! Cinema Owners have taken first step of lifting self imposed ban which was imposed back in October and was said to be a temporary ban! This step is a good omen but now next and main step is getting NOC of upcoming films! As per latest buzz Govt is not issuing any NOC to new films which has put cinema future is risk again but step taken by exhibitors is positive and they are very much of the view that in near future upcoming films will start screening also!

Industry Highlights

Mega Eid Clash Episode 7 :: Local Films To Dominate The Cinemas

Today is seventh episode in our daily dose of Mega Eid clash between three biggies i.e. Actor In Law, Janaan and Zindagi Kitni Haseen Hay.. Well it will be great victory of local films that despite presence of films like Baar Baar Dekho cinemas will be completely dominated by Urdu films.. Only potential Hindi release was Baar Baar Dekho coming four days before Eid-ul-Azha and that film is looking set for one of the biggest starts of the year.. Still Local films have are looking to take away whole charm this Eid at ticket window.. As there would no potential threat from foreign films now it comes down to which film will lead over the Eid among these three local releases.. Situation is changing each day and we are seeing new trend every day as promotional activities are in full swing for all three releases these days especially Janaan and Zindagi Kitni Haseen Hay, later one has upper hand as it has got super hit music! Actor In Law is already a biggie and will be getting most shows this Eid as it has favorable genre for all centers plus it has very big cast attached to it! Janaan is looking to settle with second most shows thanks to massive promotional campaign by ARY Films.. Zindagi Kitni Haseen Hay was looking to lag way behind couple of months but hit music and sensible promotions has lifted film very well and it is looking that this film will have almost same or minimal show less than Janaan.. Overall three will have very small difference of shows and it will all boil down to what audiences pick over the Eid season! As Baar Baar Dekho is not looking to be a threat over the Eid as per now so it will be full fledged face off between three local films!

Mega Eid Clash Episode 6 :: Zindagi Kitni Haseen Hay Getting Bigger

So we are just few days away from biggest clash of Cinema history! Couple of months back it looked like it will be between Janaan and Actor In Law as Zindagi Kitni Haseen Hay won't be a threat.. But each day musical hit is getting bigger and bigger.. Show times and advance of couple of places are up for Eid and Zindagi Kitni Haseen Hay has taken equal shows to Janaan and Actor In Law which is big achievement for the film and indicates that demand is very good for the film at leading plexes.. Film's music is becoming sensational hit and team has become pro active suddenly as they have started city promotions and that too big ones. They are even planing musical events which will further boost film's music! It is looking like now Zindagi Kitni Haseen Hay will be getting close to both biggies on Eid day which will be super success for such a film and distribution house, "Geo Films".. On other end advance is going very good for both Actor In Law and Janaan but as it is too early to start advance hence not much tickets sold yet! Zindagi Kitni Haseen Hay is in the race also as it's advance is also quite good!!

Mega Eid Clash Episode 5 :: Zindagi Kitni Haseen Hay Is A Musical Hit

Eid is slated for 13 September and that means we are just 9 days away from the release of three biggies Janaan, Actor In Law and Zindagi Kitni Haseen Hay.. Actor In Law wrapped up it's promotional campaign of Punjab which was a decent success.. They took masses very well but Lahore promotions were not that successful! Team Janaan is fully promoting their product in Punjab right now. Third Release Zindagi Kitni Haseen Hay is not doing much promotional events but that film already has got a big plus and that plus is enough to stand against two biggies at ticket window.. It will be interesting to see if this musical hit will effect only metros or small circuits also.. If it created effect at masses also then film has quite a chance at boxoffice.. Right now film is not as big as Janaan or Actor In Law but musical plus will boost it and how much can only be known on actual day! Film's promotional activities are slow yet effective, it seems team is pushing their music as much as they can and with 9 days to go for the release they can still take it further ahead.. So all three releases right now are looking well set with their pluses.. Janaan has ARY Films which do amazing marketing and they are doing it extremely well!! Actor In Law has big cast and they have exploited masses well where cast create good effect.. Zindagi Kitni Haseen Hay has hit music and they are promoting it effectively at social media! It will be an interesting clash to see this Eid!!

Eid Mega Clash Episode 4 :: Lahore To Be A Decisive Factor

Eid is releases are just 10 days away and it is getting exciting each day.. All releases are looking good and makers are extremely confident with their product.. In today's episode we are gonna discuss that how important is Lahore in this clash! Coming towards territorial importance Lahore has biggest potential when it comes to boxoffice and it usually tend to perform better for Hindi films especially masaala films or the ones with big casts!! In both these departments Actor In Law is ahead over other two releases, but in past films with hit music also get super start in the circuit which means Zindagi Kitni Haseen Hay will be having potential in the circuit too!! But looking at current promotions Janaan is looking to exploit Lahore the most and hence it would be interesting to see how Janaan will perform in Lahore and if it manages to reach Actor In Law in Lahore then that would mean fantastic start for the film.. Few places like Super Cinemas and Cinepax might open better for Janaan and these two places contribute a lot for Lahore Boxoffice.. Overall it will be very interesting to see how this circuit will perform as all three releases have strong pluses for their films in the circuit and more interesting will be how much show each film will get in the circuit!!

Mega Eid Clash Episode 3 :: Actor In Law Took Masses By Storm

We are just few days away from Mega Eid clash and things are heating up well with all releases fully charged with their promotional campaigns. Music Album of Zindagi Kitni Haseen Hay is getting big each day whereas Actor In Law has taken a new step in promotions. Actor In Law became first film ever to promote their film in mass circuits of Punjab visiting Multan, Faisalabad and Gujranwala.. Response was terrific in those areas as Fahad Mustafa has good following in those places.. It will be interesting to see how these places will perform over the Eid as they contribute handsome numbers in total boxoffice especially on Eids.. Even though Eid is still few days away but such a huge response in those areas for Actor In Law indicate that film will get good footfalls over Eid and cast has good following in those circuits.. With genre already favoring those places it will be safe to say that Actor In Law will lead in those places on Eid but again as there are mostly single screens in those places hence it will all melt down to number of shows in those places and real threat to Actor In Law can be Baar Baar Dekho there.. Right now it seems that Actor In Law will see a better start in masses especially after seeing outstanding response to promotions but real test will be multiplexes and if Janaan has to get better numbers then it will have to beat Actor In Law at leading multiplexes!