Whenever film industry talks of Revival Of Pakistani cinema it started from Khuda Ke Liye which released 10 years back on same date i.e. 20th July.. Back then industry had very few screens and film did wonders at boxoffice.. Film was released in only 16 35mm prints only.. Film not only took bumper start at boxoffice but saw long and solid run for Weeks and collected over 8cr approx.. Footfalls film saw from limited screens is a feat which is unimaginable. Film had got universal appreciation and appreciation like that is not seen by any film since and only film which can be compared to that appreciation is Bol.. Film performed to it's full capacity in 2007 and made a base for not only coming Pakistani films but also for big Hindi films when Singh Is King in 2008 had done massive business but still fell way short of Khuda Ke Liye. Film was released by Geo Films and it stared Shaan Shahid, Fawad Khan and Iman Ali in lead roles and directed by Shoaib Mansoor.. Film's records stood for three years when in 2010 My Name Is Khan broke film's opening records but fell short of Lifetime records. In 2011 we atlast saw all records of Khuda Ke Liye Broken by Bol and that film was second step towards revival staring Manzar Sehbai, Humaima Malick, Iman Ali, Mahira Khan and Atif Aslam. Bol was also directed by Shoaib Mansoor and was also released by Geo Films. Now six years later Shoaib Mansoor returns with Verna expected to release by end of 2017.. 10 years after first step of Khuda Ke Liye this Industry has gone through many phases. Industry's single day capacity has increased more than 20 times and it will be interesting to see that how Shoaib Mansoor film will fare in these days as he is the only film director in Pakistan whose films did wonders at both big and small centers and that too when there were very few screens.. If Verna repeat what Khuda Ke Liye did back in 2007 then we will see new lifetime and opening records that will stand for years..
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As Eid is less than a Week away now whole eyes are on this mega clash! It seems right now that Actor In Law will lead over the Weekend but that lead won't be big one hence it will all melt down to the content! Looking at showtimes update till date for the Eid at leading plexes it seems all the three films are getting balanced release with Actor In Law having little more shows but that was expected as that film has very big cast! This means all will come down to the content! Early reports from Censors is positive for all releases so it will be public which will decide the real fate! Opening Weekends will be close of all releases with Actor In Law looking to lead at most places but after Weekend content will decide and things can change! Promotional activities of Janaan are still strong and ARY Films is still pushing the film to the full extent and hoping that they will reach Actor In Law over the Weekend! Zindagi Kitni Haseen Hay's promotional activities are not much strong and it seems they will be relying on the music success over the Weekend and then hoping that content clicks among the audiences for lifetime run!
We are just 6 days away from biggest clash of All Time and with early advance and show times it seems Actor In Law should lead over others.. Film's advance is quite strong and is ahead of other releases very well especially from Zindagi Kitni Haseen Hay. Now the real question is how much will all these collect on Day One! Well last year Eid ul Azha Day One had seen total day one gross less than 3cr approx and was in region of 2.5cr appox but as screens have been added this year hence we can expect first day total gross to be around 3cr approx.. Now out of this 3cr, we can expect that local films should rake in total of atleast 2.5cr approx on day one! Actor In Law is looking set to lead on day one might be the only film to register 1cr on day one but Janaan is getting huge number of shows hence potential of 1cr will be there! But if both of these two films scored 1cr each then things will get tough for Zindagi Kitni Haseen Hay! Right now all these are just assumptions and we can't predict what actually will happen on Eid day! Once advance at all Pakistan level starts then we can see a better picture but right now it seems Actor In Law will lead on Eid Day One!!
Today is seventh episode in our daily dose of Mega Eid clash between three biggies i.e. Actor In Law, Janaan and Zindagi Kitni Haseen Hay.. Well it will be great victory of local films that despite presence of films like Baar Baar Dekho cinemas will be completely dominated by Urdu films.. Only potential Hindi release was Baar Baar Dekho coming four days before Eid-ul-Azha and that film is looking set for one of the biggest starts of the year.. Still Local films have are looking to take away whole charm this Eid at ticket window.. As there would no potential threat from foreign films now it comes down to which film will lead over the Eid among these three local releases.. Situation is changing each day and we are seeing new trend every day as promotional activities are in full swing for all three releases these days especially Janaan and Zindagi Kitni Haseen Hay, later one has upper hand as it has got super hit music! Actor In Law is already a biggie and will be getting most shows this Eid as it has favorable genre for all centers plus it has very big cast attached to it! Janaan is looking to settle with second most shows thanks to massive promotional campaign by ARY Films.. Zindagi Kitni Haseen Hay was looking to lag way behind couple of months but hit music and sensible promotions has lifted film very well and it is looking that this film will have almost same or minimal show less than Janaan.. Overall three will have very small difference of shows and it will all boil down to what audiences pick over the Eid season! As Baar Baar Dekho is not looking to be a threat over the Eid as per now so it will be full fledged face off between three local films!
So we are just few days away from biggest clash of Cinema history! Couple of months back it looked like it will be between Janaan and Actor In Law as Zindagi Kitni Haseen Hay won't be a threat.. But each day musical hit is getting bigger and bigger.. Show times and advance of couple of places are up for Eid and Zindagi Kitni Haseen Hay has taken equal shows to Janaan and Actor In Law which is big achievement for the film and indicates that demand is very good for the film at leading plexes.. Film's music is becoming sensational hit and team has become pro active suddenly as they have started city promotions and that too big ones. They are even planing musical events which will further boost film's music! It is looking like now Zindagi Kitni Haseen Hay will be getting close to both biggies on Eid day which will be super success for such a film and distribution house, "Geo Films".. On other end advance is going very good for both Actor In Law and Janaan but as it is too early to start advance hence not much tickets sold yet! Zindagi Kitni Haseen Hay is in the race also as it's advance is also quite good!!
Eid is slated for 13 September and that means we are just 9 days away from the release of three biggies Janaan, Actor In Law and Zindagi Kitni Haseen Hay.. Actor In Law wrapped up it's promotional campaign of Punjab which was a decent success.. They took masses very well but Lahore promotions were not that successful! Team Janaan is fully promoting their product in Punjab right now. Third Release Zindagi Kitni Haseen Hay is not doing much promotional events but that film already has got a big plus and that plus is enough to stand against two biggies at ticket window.. It will be interesting to see if this musical hit will effect only metros or small circuits also.. If it created effect at masses also then film has quite a chance at boxoffice.. Right now film is not as big as Janaan or Actor In Law but musical plus will boost it and how much can only be known on actual day! Film's promotional activities are slow yet effective, it seems team is pushing their music as much as they can and with 9 days to go for the release they can still take it further ahead.. So all three releases right now are looking well set with their pluses.. Janaan has ARY Films which do amazing marketing and they are doing it extremely well!! Actor In Law has big cast and they have exploited masses well where cast create good effect.. Zindagi Kitni Haseen Hay has hit music and they are promoting it effectively at social media! It will be an interesting clash to see this Eid!!