Eid mega clash is almost here with three big releases set to compete for top position.
Eid Ul Azha brings in record boxoffice numbers as it is always best release period of the year and it is same this year again. But stakes are very high this year as three films competing are gigantic. Clash of this magnitude hasn’t happened in recent past in Pakistan. Now coming toward advance situation and buzz then Jawani Phir Nahi Ani 2 is a clear winner. Film has lead not only at advance counters rather it also has most buzz as film is the sequel of mega blockbuster.
It’s sure that Industry will see new all time record for combined boxoffice over the extended Weekend but clash is such huge that all three will need excellent trending in long run to become hits at boxoffice and to enter in all time record lists. Clashes usually have very rare chances of win win situation for all and with three films clashing here it won’t be a win situation for most.
Looking at current advance sales it looks like Jawani Phir Nahi Ani 2 will lead followed by Parwaaz Hai Junoon whereas Load Wedding will lag behind with some distance. But Load Wedding has probably best trailer among all releases as film has excellent tilt of Punjab in trailer and that will be evident in Punjab in the initial. Advances in Punjab are always low so it will be down to actual day footfall and film will have good turn around in Punjab. Jawani Phir Nahi Ani was mega blockbuster in Punjab and that will attract huge walk in footfall on the actual day for sequel which would have gone to Load Wedding in other case. Last year Punjab Nahi Jaungi was very low at advance due to Punjab oriented content but film had massive acutal day footfall. Load Wedding is anticipating the same this year but due to fierce clash it will be limited.
Parwaaz Hai Junoon has surprised the most at advance counters as Hamza Ali Abbasi factor is playing out but still advance of Jawani Phir Nahi Ani 2 leads at most places. Hamza Ali Abbasi is among top stars and his presence is boosting film big time. Film might lead in Rwp/Isl circuit over the Weekend but will be a close call. Karachi will also see lead for Jawani as prequel had seen mammoth business there and is still all time grosser in Karachi outside Sanju. Circuits in the Punjab which will see Jawani take lead and even Load Wedding will see very good turn out. Overall this Eid will be a massive turn out of footfalls at cinemas but it would have been a better situation if there were two releases.