This year has been very disappointing for Pakistani releases so far with only Ho Mann Jahaan and Bachaana managing to impress at the Box Office whereas Maalik also did put up some decent numbers too. The rest of the films emerged as flops and no film this year has really taken a big start all over i.e. both multiplexes and masses. Ho Mann Jahaan was helped by the holiday factor but still couldn’t take a big start in masses whereas Bachaana opened slow but had a fantastic long run due to it’s content appreciation. Maalik opened on a slightly lower level and kept that momentum till the end of its run. Mah e Mir came with big expectations but performed poorly from day one. Hijrat was a disaster whereas Aksbandh couldn’t make any impact either. Hotal was cancelled at most places and couldn’t even make Rs. 5lacs. Fikr Not by IMGC was also an example of washout by collecting in region of Rs. 1 million approx.

June didn’t see any local release due to Ramadan and now Eid will see two films releasing, one from IMGC and an other from Eveready. Both are looking to be complete washouts despite the commercial boost expected during the festive period. There are two more films lined up two weeks later but both those movies are looking poor at the buzz meter and will not make any impact. So four films are lined up in July and all of them are looking to be dull grossers and that will make this year even more disappointing. All hopes for local industry now lies with Yalghaar which is expected to hit the big screen either on 14th August or 6th September.


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