Shaadi Ke Side Effects collected 5cr approx on day one which is 40% lower than Farhan Akhtar’s previous Bhaag Milkha Bhaag’s opening day. Movie’s best numbers came from Dehli City followed by East Punjab.
Movie was released in just 10 theaters of Rajhastan which was considered a drawback but movie’s footfalls in those 10 theaters were also horrible. Movie failed to collect even reasonable numbers from this territory. Such low release had meant decent occupancies there but output came was extremely poor. Not only Rajhastan but other mass territories which had full release also had poor day one numbers. Trends in mass centers totally tell that movie will have to collect whatever it can only from high end metros.
Such low day one occupancies in Rajhastan clearly depict that movie would have created maximum 10-12lacs difference if release was full there which is extremely poor result.
Movie will suffer in lifetime run with this trend as next Week’s three releases are also targeted for multiplex audiences. Movie must show atleast some growth in mass canters if it want a decent outcome by the end of its run.