Hichki has seen fair start on day one in Pakistan. For a content film numbers are very good.
Hichki has taken decent start on day one as film collects little more than 40lacs approx on it’s first day. Film saw quite good start in Karachi/Hyderabad. Punjab saw bit slow start but metros in Punjab had reasonable start also.
Numbers have come better than many recent small budget films. Film had low promotions and yet numbers are more than films like Sonu Ke Titu Ki Sweety, Welcome To New York, Qarib Qarib Singlle.
Movie has even beaten content films like MOM and Hindi Medium on it’s first day despite those films staring known Pakistani stars. It will be interesting to see how film goes from here but day one has set a solid base for a content film. Hichki will see good growth on day two but Sunday will be effected by PSL Final. Film has big competition in the form of Baaghi 2 next Week but it will see solid hold in Week two also if it manages to show solid trend on weekdays.
Among Holdover Releases Raid saw falls over the Weekdays and now numbers have gone to lower levels. Sonu Ke Titu Ki Sweety ha excellent holds whereas new release Tick Tock could collect only 6lacs approx on day one as per rough estimates.