Note:- Box office numbers are tracked & reported exclusively in Pakistan by trade team of Boxofficedetail. Numbers provided here are unofficial estimates.
Ahad Raza Mir, Osman Khalid Butt, Wahaj Ali and Ahmed Ali Akbar starrer Ehd e Wafa is all set to conclude over the weekend. The serial is one of the major hits of 2020 and it’s finale is all set to be screened at cinemas nationwide from tonight at 7pm.
The advance counters were opened more than 10 days before release of the finale and the serial has seen many hurdles in past one week. Firstly the advance remained lower in starting days for various reasons which included PSL as well. Furthermore, the advance sales usually see picks closer to release.
The serial did see pick closer to release but Coronavirus fear has hit the serial badly. Atrium Cinemas and Centaurus cinemas have closed their operations last night and both places were recording very good advance sales. Cinepax which was leading the advance sales and was going to be the biggest contributor for the drama has also closed operations in most cities.
Now the advance is leading in Universal Cinemas though it is not huge their either but serial will record excellent occupancies their tonight. The serial has clocked little over PKR 1.5 million in advance sales which is a decent number considering major chain being closed. Looking at the trends the serial would have gone over PKR 5 million in advance sales if it had a normal release which would have been an excellent result.
Results are good right now as well as the cinemas which will be screening it tonight will have solid occupancies. Universal Cinemas and Nueplex Cinemas will lead but non presence of major chains will effect the business badly. We might see some more cinemas announcing closure during the day and it can only be known by night that where will Ehd e Wafa be heading for Saturday number.
Keep an eye out on this space for more.