Eid ul Azha is biggest date to release a film in Pakistan and this year that date is having three local films fighting for the glory. But there is a twist as much anticipated Hindi film Baar Baar Dekho is releasing 4-5 days before Eid which means four films will be entertaining audiences over the Eid giving them wide range of choice. Let’s see where all these releases stand at boxoffice till now as per buzz..
Janaan: Janaan is an ARY Film which is biggest distributor of Pakistani films and film is having excellent buzz right now. ARY’s last Eid release Jawani Phir Nahi Ani is still biggest grosser in the circuit but Janaan is not looking to reach that high as film has three other competitor at boxoffice compared to one of JPNA (that too was a weak one). ARY Films is known for it’s superb marketing of their films and Janaan is a no exception as campaign of the films is going very strong and it looks like that film will lead over Eid Weekend over other releases. Film’s title Track is already a hit especially in big cities like Karachi and Lahore and it will benefit film a lot!
Baar Baar Dekho: This film is going to take a bumper start on 9th September releasing under the banner of IMGC. Film’s music is a mega hit with Kaala Chashma being a big charbuster track! Film will see huge ticket sales from 9-11 September then there will be three competitors of the film. Right now Eid is looking to fall on either 12 or 13 September and hence film will slow down from Eid onward due to three new local releases. Before film might get in to top 5 Weekends of the year which would keep record of Sidharth Malhotra good in Pakistan as his both last two film (Brothers and Kapoor and Sons) collected over 6cr in lifetime.
Actor In Law: Actor in Law is first film of Urdu 1 pictures and is distributed by Eveready Pictures. Film has big cast as both Fahad Mustafa and Mehwish Hayat has huge following plus film is a romantic comedy which will give it a further boost in masses.. Fahad’s last film Mah e Mir couldn’t perform well due to dark theme but this time Fahad Mustafa is looking to score well as film should open well and might even beat Janaan in the long run if content is there.
Zindagi Kitni Haseen Ha: Geo Films is introducing Sajjal Aly and Feroze Khan at silver directed by Anjum Shehzad. Film’s music has got decent response but film might not open as strong as Janaan or Baar Baar Dekho but still it can do well in long run if film is appreciated!
There will be another film still having it’s legs till Eid i.e. Teri Meri Love Story by Summit Entertainment! Film features Mohib Mirza who is just back from the mega success of Bachaana! Films is releasing 10 Days before Eid and if it’s content gets thumbs up and there are some numbers on board then it will definitely keep some shows over the Eid Weekend. So looking at current buzz it seems ARY Films will keep last years track of leading at boxoffice over the Eid with Janaan followed by Baar Baar Dekho! Actor In Law is looking set too and might open strong at masses and can have good long run like Na Maloom Afraad. Zindagi Kitni Haseen Ha might struggle over the Weekend!