This Eid we are going to see history that an English film will lead the boxoffice charts over the Eid for the first time ever.
Jurassic World has some good brand name in Pakistan as previous Jurassic World had done very good business. Last one had gone well over 10cr mark which puts Jurassic Series among top 3 Hollywood series in Pakistan. Film is also having dubbed version release which will further push it in the mass circuits. Looking at current advance, brand value and screen space got by Jurassic World, film is looking set to lead over the Eid Weekend and the margin will be good unless local releases out perform.
Among local releases 7 Din Mohobbat In has got the most screen space thanks to the presence of Mahira Khan otherwise film has nothing going in it’s favor. Film had poor promos and poor music and now even early industry reports are not good too. If those reports come out true then film will find very tough after first three days of Eid. So far film has seen decent advance sales and will end up at number two position over the Eid Weekend.
Wajood and Azaadi will be face to face for third position. So far from screen space to advance both are going neck to neck but it looks like Azaadi will take up lead tomorrow as film’s genre is quite frond loaded and film might get some push in Punjab. Na Band Na Baraati is not even in the race and it looks like film will be there at cinemas for Eid Weekend only unless content surprises big time.
Even though 7 Din Mohobbat In will open much better than Wajood and Azaadi over the Eid Weekend but going by the current situation lead won’t be a big one. It will all come down to Crucial Tuesday when Eid Holidays will end and only better content will hold well. At the end of the run, the film with better content will win the race of Eid.