Cake couldn’t show much needed big growth on second Friday.
Cake had seen amazing trending on the Weekdays of first Week especially on Tuesday and Wednesday. But film saw a fall on second Friday when it needed to grow. Superb trending over the Weekdays had given a clue that film will see numbers similar to first Weekend in second Week but now that is out of the reach.
Movie raked in 17lacs approx on second Friday taking 8 days total over 2cr mark. It’s a fall of 40+% compared to first day which is very good hold but here issue is this that first day itself was very low. Film will see big growth on second Saturday but now it needs to almost double the numbers on Saturday which seems very uphill task. Film’s trending on the Weekdays was better than recent blockbuster Sonu Ke Titu Ki Sweety but second Friday is way lower then that film. Film is heading toward second Weekend of 70-80lacs which would be a good number. But film needed to do second Weekend similar to first one if had to create chances of emerging success at boxoffice.
Below is film’s breakdown till date.
Week One (revised).. 1.85cr
2nd Friday.. 17lacs
Going by the trend in second Weekend film will finish it’s run around 3.5-4cr approx unless it surprises big time in third Week which seems very tough.