We are just three Weeks away from one of the biggest clashes of Pakistani Cinema as two biggies Punjab Nahi Jaungi and Na Maloom Afraad 2 clash with each other over the Eid.. Everyone in trade is talking about which film will take better start over the Eid Weekend.. Well with promotions of both the films going on it seems Karachi is going gaga over Na Maloom Afraad 2 but when it comes to Punjab buzz of Na Maloom Afraad 2 is not that strong.. Content and story telling of the film seems similar to prequel which was not much liked by cine goers in Punjab but there are still three Weeks left and we might see promotional strategy shifting toward Punjab..
On the other hand Punjab Nahi Jaungi content and story telling looks more for Punjab viewers and film’s promotional strategy so far is more towards Punjab.. Music of both the films has not got much response in the masses so in masses of Punjab it will come down to Eid rush in the opening and later content..
Now coming toward question everyone is asking about, which film will have the most boxoffice numbers over The Eid Weekend.. Well both films are big and both films have directors who just came from mega hits i.e. Actor In Law and Jawani Phir Nahi Ani.. It will all melt down to number of shows over the Weekend and there is lots of time left for that.. But the leading multiplexes are giving away a huge number of shows to Na Maloom Afraad 2… Cinepax is the leading cinema chain of Pakistan and has given away their biggest screens in all cities to Na Maloom Afraad that leaves other Eid releases be it Punjab Nahi Jaungi or Hindi and English releases with small screens which means the multiplex with biggest boxoffice share will have Na Maloon Afraad 2 capacity more than double of Punjab Nahi Jaungi over the Weekend.. Similarly Nueplex is leading theater of Karachi and most grossing cinema of Karachi and it has given it’s biggest screen to Na Maloom Afraad 2.. With two biggest cinema theaters giving their biggest screens completely to Na Maloom Afraad 2 leaves Punjab Nahi Jaungi way behind over the Weekend and will have to catch up a lot from other cinemas over the Weekend which is a very tough task.
Even though buzz of both the films are almost same at boxoffice but Na Maloom Afraad 2 is taking away more than double the shows of Punjab Nahi Jaungi in leading multiplexes due to association of Excellency Films with Na Maloom Afraad 2..Both the distribution houses are trying to get more shows at multiplexes.. We are still more than 20 days away from releases and this ‘getting more shows’ game will get fierce as the film which manages to get more shows will end up with more boxoffice numbers during Eid Weekend.. This thing happen every time when two big films fight each other.. Shows blocking last time happened when Bajrangi Bhaijaan, Wrong No. and Bin Roye came opposite each other two years back on Eid.. Even though we all hope that same share of shows are given to both the films so that content later decide the winner but this will not happen.