Parwaaz Hai Junoon just announced new release date and the decision is bad for both the film and the industry.
Parwaaz Hai Junoon saw release of first look posters and two teasers few days back. From start of this promotional campaign they aimed at Eid ul Fitr release. Even though there were rumors out there from start of promotions that film won’t be able to make it for the Eid. And now days after the start of the promotions team Parwaaz Hai Junoon has announced a new release date. This new release date is suicidal for the film and not a good sign for the industry either.
Makers have decided to release film on Eid ul Azha and this is the worst possible release scenario for Parwaaz Hai Junoon. Eid ul Azha had already two big films lined up i.e. Jawani Phir Nahi Ani 2 and Load Wedding, both are easily one of the biggest releases of all time especially Jawani Phir Nahi Ani 2. Even though Parwaaz Hai Junoon has some star value due to presence of Hamza Ali Abassi but film’s buzz or expectations are no way near other two releases. Film will find very tough to draw even decent number of footfalls opposite these two big guns over the Eid. So new release date announced is suicidal.
But major problem now is this that it will create chaos at the boxoffice over the Eid ul Azha Week. Even though film doesn’t have much of pull but due to involvement of big banners film grab good number of shows and that will effect boxoffice opening of both Jawani Phir Nahi Ani 2 and Load Wedding. And whole industry is already relying a lot on the success of Jawani Phir Nahi Ani 2 and Load Wedding as they are biggest films of the year. We are a industry which is having just one or two blockbusters a year and our big films must perform big so that our hopes stay alive. With this scenario, situation has become tough for both the biggies especially over the opening Week. Eid is always front loaded period at boxoffice and with this release scenario both Load Wedding and Jawani Phir Nahi Ani 2 will loose good chunk of boxoffice at start of their runs. Even If Parwaaz Hai Junoon was as big film then too it shouldn’t have come on Eid ul Azha as we already had two very big films lined up. In ideal situation industry needed all three to become big hits but now it is almost impossible with this release scenario.
Our makers need to understand that if content is there then a film can emerge huge success outside Eid also. Films like Avengers, Padmaavat, Baaghi 2 and Sonu Ke Titu Ki Sweety are recent examples. That’s why Teefa In Trouble is very important film and it has good chances of breaking this myth created by our makers that Pakistani film can’t take big start outside Eid. Coming back toward this situation created by Parwaaz Hai Junoon for Eid, it is going to be a chaos at boxoffice now and Eid Week will end as loss loss situation for industry.