Hamza Ali Abbasi, Sajal Aly, Kubra Khan and Ahsan Khan starrer Alif was one of the major serials which concluded this Saturday. Directed by Haseeb Hassan and written by Umera Ahmed, the serial was keenly awaited before start of its airing for various reasons.
Every name attached to the serial always deliver high octane content and carry huge fan base which had naturally put massive expectations from the serial. Alif however wasn’t a routine serial targeting the masses of Pakistan. Drama serial targeted the niche and whenever a serial targets a niche it gets very tough for it to get into top trending dramas of the week.
However, Alif stayed in top 10 dramas of the week from the beginning. We usually see serials taking huge starts due to star cast but then they see massive dips in top trending charts but Alif maintained its pace throughout its run with last four episode making the serial feature in top 5 trending dramas of the week.
There are many serials which have trended better than Alif but all those serials targeted mass audiences which naturally gives higher ranks in the charts. However, Alif despite targeting niche gave them a tough time on the charts and turned out to be a HIT.